The Swiss fashion scene is in motion: young labels, creatives, and established brands demonstrate their potential on a variety of stages. Drawing from national tradition as well as a global zeitgeist, they design hi-tech functional clothing and fashion fitting for fluid identities, rejecting rigid gender attributes. Swiss fashion is constantly reinventing itself; this book features it as a vibrant snapshot. The book contains short print-in-motion videos that can be accessed by pointing a smartphone camera at the corresponding image. The videos offer portraits of designers, interviews with fashion experts, and contributions from fashion schools.
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The bookstore Never Stop Reading is located in Zurich's old town, only a few steps from the Kunsthaus, the University, and ETH. The store features a broad range of international publications on architecture, photography, art, and design, as well as a section of general-interest English books. The new spaces can be used for small exhibitions and we'll be hosting a diverse program of book launches, readings, panel discussions . . . We're looking forward to seeing you there!
Have a look at our events agenda: www.neverstopreading.com!
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(Image on the left by Thomas Egli)