Surrounded by Art
The Julius Baer Art Collection
An extraordinary corporate collection with a focus on contemporary Swiss Art
1st edition, 2021
404 pages, 333 color and 25 bw illustrations
22 x 29 cm
Julius Baer, established in Zurich in 1890, is a leading Swiss wealth management group. For nearly as long, the founding family has been engaged in supporting the visual and performing arts. In 1981, on the initiative of its then chief executive Hans J. Bär (1927–2011), the company lay the foundations to its own collection of contemporary art, guided by the belief that art in a business environment enhances a culture of communication and is inspirational to employees and clients alike. Today, the Julius Baer Art Collection comprises more than 5,000 works across a range of media— painting, drawing, sculpture, photography, and video—by Swiss artists, both internationally renowned and emerging talents.
This book offers a survey of the collection that is on rotating display at the bank’s offices around the world and highlights its origins and evolution over the past four decades. Artistic positions of thirty-five contemporary Swiss artists, such as John M Armleder, Silvia Bächli, Miriam Cahn, Lutz & Guggisberg, Markus Raetz, Shirana Shahbazi, and Roman Signer, are introduced through brief texts and illustrations of some 350 works from the collection..
Essays by Alexandra Blättler, Giovanni Carmine, Samuel Gross, Barbara Hatebur, Daniel Morgenthaler, Hans Rudolf Reust, Kristin Schmidt, Barbara Staubli, Nadine Wietlisbach, and Isabel Zürcher.
Barbara Staubli is an art historian and curator of the Julius Baer Art Collection.
Barbara Hatebur is an art historian and a research associate at the Julius Baer Art Collection.
"The viewer can fully engage with the works as such, concentrate on looking and develop his own thoughts based on the image, or simply let the representation take effect on him in its full aesthetic scope." Viola Hildebrand-Schat, tolookat.de